AI Advisor–Client Matching for Insurance & Wealth Firms
Precision growth intelligence for insurance and wealth firms. Activate static AUM. Surface the 20 to 40% of held-away assets sitting in your book. Match the right clients to the right advisors before competitors know the need exists.
What Couplr Is
Couplr is the AI-powered advisor–client matching platform for wealth management and insurance firms. Built on a 1,300-variable matching engine and enriched with InterGen Data and National Data intelligence, Couplr operates as precision growth intelligence for enterprise insurance and wealth firms. The platform combines two engines - Couplr Match, which converts consumer-initiated web traffic into qualified advisor meetings, and Couplr IQ, which surfaces 20–40% of held-away assets, wealth & health event planning opportunities, and prioritizes the top 15% of clients ready to act. Couplr is SOC 2 Type II compliant, integrated with Wealthbox and Redtail, and was selected for the 2026 MassChallenge FinTech program. Founded by Derek Notman, CFP®.
lead-conversion lift at a top-5 wealth firm - single pilot, no extra ad spend
of held-away assets surfaced in the book you already own
behavioral variables matching clients to the right advisor
TWO ENGINES OF GROWTH
One Predictive Stack. Two Ways to Grow.
Both engines run on the same intelligence stack: InterGen Data, and the Couplr Behavioral Engine. Built for enterprise wealth firms.
ENGINE ONE
Couplr Match
- Consumer-initiated matching turns your existing traffic into warm, opt-in lead generation to the right advisor at your firm
- Predicts 95+ wealth & health events: liquidity events, inheritances, retirements, wealth transfers
- 1,300+ behavioral data points match clients to the right advisor before they raise their hand
- Aligns with regulator preference for opt-in engagement
ENGINE TWO
Couplr IQ
- Book intelligence including estimated investable assets, household income, and free cash flow
- Surfaces the 20 to 40% of held-away assets typically hidden in inherited books
- Prioritizes the top 10 to 20% of clients driving most of your growth
- Compresses years of organic growth into weeks of targeted action
Your Traffic Is Expensive. Your Conversion Shouldn’t Be This Low.
Insurance and wealth firms invest millions driving traffic to their websites, but most visitors never book a meeting.
Couplr AI replaces cold outreach and mass lead-gen with psychology-backed introductions that actually work. No awkward sales calls. No ghosting. Just great matches.
THE SYSTEM WAS NEVER BUILT FOR CONNECTION
Most traditional “lead-gen” advisor-client relationships start cold and end nowhere. Couplr flips the script – building connections that actually stick.
Insurance and Wealth Management companies we work with are tired of spending time and money chasing cold leads with poor ROI.
Precision Client Acquisition—Not Lead Generation. LIKE A DATING APP, BUT FOR MEANINGFUL ADVISOR-CLIENT CONNECTIONS
Couplr AI replaces outdated directories and static routing tools with a high-fidelity advisor-client matching engine.
We analyze deep compatibility data to match prospects with the right advisor, based on specialization, communication style, goals, life stage, and more.
The result?
• Higher website-to-meeting conversion
• Better first meetings
• Improved close rates
• Stronger retention
• Increased wallet share
This isn’t about more leads.
It’s about better matches.
HOW COUPLR WORKS
We enrich it with Equifax + InterGen + 1,300+ behavioral data points
Live in 30 to 60 days
WHO WE SERVE
Five buyer types. Five distinct pains. One platform.
PE-Backed RIA Roll-Ups
Your M&A math depends on organic growth post-acquisition.
Couplr surfaces 20 to 40% held-away AUM in the books you just bought.
Insurance Carriers
Captive agents, untapped client intelligence.
Match book to need before policies lapse. 95+ life-event signals predicted.
Banks with Wealth Advisors
The retail-to-wealth handoff is broken.
Find the 10 to 20% of retail clients ready for advisory before they walk.
Independent Broker-Dealers
Orphan accounts kill wallet share.
Re-engage dormant relationships at scale with 1,300+ behavioral data points.
Financial Marketplaces & Media
Selling cold leads alienates both advisors and consumers.
Power consumer-initiated matching that aligns with regulator preference for opt-in.
Built for Enterprise Insurance & Wealth Management Firms to
- Increase lead conversions and wallet share
- Boost advisor retention & productivity
- Solve your orphan client problem
- Power your Find-an-Advisor experience
- Get deep client insights
WHY COUPLR STANDS OUT
Smart, human, ethical. Everything the old system isn’t.
Traditional Lead Vendors
• Sell cold leads • No compatibility logic • One-size-fits-all manual routing • No lifecycle visibility
Couplr
• Converts your existing traffic • High-fidelity matching engine • Behavioral science-driven compatibility • Enterprise-grade integrations • Designed to optimize LTV, not just meetings
Human first
Profiles that highlight your style, not just your stats. No cold calls. No ghosting. No wasted time.
Smart tech
1,300+ data points to match values, not just location or net worth. Transparent match notes for every intro. Read about our methodology here.
WHAT ADVISORS SAY
Couplr is designed specifically for enterprise insurance & wealth management companies to lower client acquisition costs (CAC), increase wallet share and long term value (LTV) of clients, and do it faster all while leveraging your existing marketing efforts.
“It’s cool that it matches on compatibility – it really helped me see who my ideal client is. I enjoyed the process.”
Financial Advisor
“Simple and straightforward. It wasn’t complicated to register, and I had no issues creating my profile.”
Financial Advisor
“Couplr helps me stand out from other advisors – it’s personalized to me. The profile summary makes it easy for clients to choose me.”
Financial Advisor
“The compatibility matching helps align clients with my brand and approach. It’s made connecting with the right people so much easier.”
Financial Advisor
THE MATCHMAKERS BEHIND COUPLR
TRUSTED BY THE BEST. RECOGNIZED BY THE INDUSTRY
Ready to Meet your match?
Say goodbye to cold leads and hello to clients your advisors were meant to work with.