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AI Advisor–Client Matching for Insurance & Wealth Firms

Precision growth intelligence for insurance and wealth firms. Activate static AUM. Surface the 20 to 40% of held-away assets sitting in your book. Match the right clients to the right advisors before competitors know the need exists.

What Couplr Is

Couplr is the AI-powered advisor–client matching platform for wealth management and insurance firms. Built on a 1,300-variable matching engine and enriched with InterGen Data and National Data intelligence, Couplr operates as precision growth intelligence for enterprise insurance and wealth firms. The platform combines two engines - Couplr Match, which converts consumer-initiated web traffic into qualified advisor meetings, and Couplr IQ, which surfaces 20–40% of held-away assets, wealth & health event planning opportunities, and prioritizes the top 15% of clients ready to act. Couplr is SOC 2 Type II compliant, integrated with Wealthbox and Redtail, and was selected for the 2026 MassChallenge FinTech program. Founded by Derek Notman, CFP®.

525%

lead-conversion lift at a top-5 wealth firm - single pilot, no extra ad spend

20–40%

of held-away assets surfaced in the book you already own

1,300+

behavioral variables matching clients to the right advisor

TWO ENGINES OF GROWTH

One Predictive Stack. Two Ways to Grow.

Both engines run on the same intelligence stack: InterGen Data, and the Couplr Behavioral Engine. Built for enterprise wealth firms.

ENGINE ONE

Couplr Match

  • Consumer-initiated matching turns your existing traffic into warm, opt-in lead generation to the right advisor at your firm
  • Predicts 95+ wealth & health events: liquidity events, inheritances, retirements, wealth transfers
  • 1,300+ behavioral data points match clients to the right advisor before they raise their hand
  • Aligns with regulator preference for opt-in engagement
ENGINE TWO

Couplr IQ

  • Book intelligence including estimated investable assets, household income, and free cash flow
  • Surfaces the 20 to 40% of held-away assets typically hidden in inherited books
  • Prioritizes the top 10 to 20% of clients driving most of your growth
  • Compresses years of organic growth into weeks of targeted action
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Your Traffic Is Expensive. Your Conversion Shouldn’t Be This Low.

Insurance and wealth firms invest millions driving traffic to their websites, but most visitors never book a meeting.

Couplr AI replaces cold outreach and mass lead-gen with psychology-backed introductions that actually work. No awkward sales calls. No ghosting. Just great matches.

THE SYSTEM WAS NEVER BUILT FOR CONNECTION

Most traditional “lead-gen” advisor-client relationships start cold and end nowhere. Couplr flips the script – building connections that actually stick.

Insurance and Wealth Management companies we work with are tired of spending time and money chasing cold leads with poor ROI.

Precision Client Acquisition—Not Lead Generation. LIKE A DATING APP, BUT FOR MEANINGFUL ADVISOR-CLIENT CONNECTIONS

Couplr AI replaces outdated directories and static routing tools with a high-fidelity advisor-client matching engine.

We analyze deep compatibility data to match prospects with the right advisor, based on specialization, communication style, goals, life stage, and more.

The result?

• Higher website-to-meeting conversion
• Better first meetings
• Improved close rates
• Stronger retention
• Increased wallet share

This isn’t about more leads.
It’s about better matches.

HOW COUPLR WORKS

Built for Enterprise Insurance & Wealth Management Firms to

Couplr leads
Why Couplr stands out: behavioral advisor-client matching explainer

WHY COUPLR STANDS OUT

Smart, human, ethical. Everything the old system isn’t.

Traditional Lead Vendors

• Sell cold leads • No compatibility logic • One-size-fits-all manual routing • No lifecycle visibility

Couplr

• Converts your existing traffic • High-fidelity matching engine • Behavioral science-driven compatibility • Enterprise-grade integrations • Designed to optimize LTV, not just meetings

Human first

Profiles that highlight your style, not just your stats. No cold calls. No ghosting. No wasted time.

Smart tech

1,300+ data points to match values, not just location or net worth. Transparent match notes for every intro. Read about our methodology here.

WHAT ADVISORS SAY

Couplr is designed specifically for enterprise insurance & wealth management companies to lower client acquisition costs (CAC), increase wallet share and long term value (LTV) of clients, and do it faster all while leveraging your existing marketing efforts.

THE MATCHMAKERS BEHIND COUPLR

We’re wealth professionals, behavioral scientists, and storytellers – on a mission to humanize financial relationships.
Derek Notman, CFP, Founder and CEO of Couplr AI
Derek
Founder & CEO 
(aka Chief Cupid Officer)
Derek is the heart (and head) behind Couplr. A seasoned wealth strategist turned matchmaker-in-chief, he spent years watching brilliant advisors struggle to find clients they actually clicked with. So, he built Couplr to fix that.
Derek
Founder & CEO 
(aka Chief Cupid Officer)
Derek is the heart (and head) behind Couplr. A seasoned wealth strategist turned matchmaker-in-chief, he spent years watching brilliant advisors struggle to find clients they actually clicked with. So, he built Couplr to fix that. Equal parts behavioral geek and fintech realist, Derek blends deep industry know-how with a genuine belief in better connections. He’s the one who turned the “there has to be a better way” moment into a movement—and gave professional matchmaking a much-needed glow-up. When he’s not busy decoding compatibility or making spreadsheets feel romantic, you’ll find him championing a future where trust leads, ghosting is obsolete, and the right matches unlock real potential. He might not wear wings (often), but when it comes to professional chemistry? Derek is Couplr’s cupid.
Meghaan Lurtz, PhD, Chief Behavioral Officer of Couplr AI
Meg
Chief Behavioral Officer (aka the brains behind the spark)
Meg is Couplr’s behavioral science powerhouse—the one who makes sure our matches are more than just good on paper. With a Ph.D. in Personal Financial Planning (and a background in financial therapy, psychology, and education), she’s spent her career studying what makes people click—emotionally, financially, and everything in between.
Meg
Chief Behavioral Officer (aka the brains behind the spark)
Meg is Couplr’s behavioral science powerhouse—the one who makes sure our matches are more than just good on paper. With a Ph.D. in Personal Financial Planning (and a background in financial therapy, psychology, and education), she’s spent her career studying what makes people click—emotionally, financially, and everything in between. At Couplr, she’s the architect of our match logic: blending science, empathy, and a deep understanding of human behavior to design connections that actually last. She’s also a partner at Shaping Wealth and a former Professor of Practice at Kansas State University, where she helped shape how the next generation thinks about money, meaning, and human flourishing. Her superpower? Making the invisible dynamics of trust, alignment, and decision-making suddenly feel obvious. If Derek’s our cupid, Meg’s the compatibility whisperer—the one who ensures every match has a fighting chance at becoming something meaningful.
Anton Honcharov, Technical Project Manager at Couplr AI
Anton Honcharov
Technical Project Manager (aka the process architect)
Anton is the engine driving Couplr’s product delivery lifecycle. As Technical Project Manager, he orchestrates the complex dance between technical implementation and business goals, ensuring the brilliant AI matchmaking logic is translated into a seamless product experience.
Anton Honcharov
Technical Project Manager (aka the process architect)
Anton is the engine driving Couplr’s product delivery lifecycle. As Technical Project Manager, he orchestrates the complex dance between technical implementation and business goals, moving beyond development to manage project scope, timelines, and cross-functional coordination. His approach is grounded and strategic, ensuring that the brilliant AI matchmaking logic on paper is successfully translated into a seamless, impactful product experience. When he’s not fine-tuning a project roadmap, he’s probably playing guitar.

TRUSTED BY THE BEST. RECOGNIZED BY THE INDUSTRY

Couplr logo in green
Couplr brand decorative illustration
Couplr brand decorative illustration
Insurance and wealth industry brand illustration
The American College of Financial Services logo
SOC 2 Type II Wealthbox & Redtail integrations InterGen Data + National Data Partner MassChallenge FinTech Accelerator Graduate 2026

Ready to Meet your match?

Say goodbye to cold leads and hello to clients your advisors were meant to work with.

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