Marcus Rather

My name is Marcus Christian Rather, and I am a financial adviser.

My story begins being born and raised in Hampton, VA by two wonderful and loving parents, Melvin C. Rather and Regina M. Rather. I’m the youngest son of two “big-headed” boys, with my older brother being Melvin C. Rather Jr. My brother and I are the products of two parents who made decisions and sacrifices for our well-being and opportunities for us to succeed. Rather Financial Services provides personalized financial planning services that address the unique needs and goals of each generation. Our robust educational platform equips clients with the knowledge and skills to make informed decisions at every stage of life. We specialize in strategies that facilitate the accumulation and seamless transfer of wealth, from one generation to the next, while minimizing tax implications and maximizing family's financial assets. We understand that biases, emotions, and cognitive errors can influence our client’s financial decisions. We use behavioral finance principles in our approach to help clients make more rational and informed decisions, with the goal of improving their financial outcomes and increasing their probabilities of financial success. We leverage the latest financial technology to streamline processes, enhance accessibility, and provide a unique client experience.